Search Journal of Statistics and Management Systems
25 results found
Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai
S. Arul Krishnan, V. P. Rameshkumaar, K. Prakash, D. Sugandaran, B. Balaji
Nov 2023
A machine learning-based predictive approach in evaluating consumer behavior
Sanjay Bhoyar, Punam Bhoyar, Mushtaq Ahmad Shah
Nov 2023
Awaking deep emotional needs of consumers based on big data and emotional analysis
Sonali Pattnaik, Sweta Leena Hota, Arya Kumar, Anish Raj Hota, Prabha Kiran
Nov 2023
An exploratory study to assess the impact of social media influencers on consumer’s buying behaviour for online apparel shopping
Prachi Dahiya, G. Syamala
Sep 2023
Segmenting B2C e-commerce consumers on the basis of consumer trust
Akhilesh Singh Gusain, Rahul Gupta, Deepak Khazanchi
Sep 2023
A factor analysis study on relationship across electronic-service quality & behavioral intent with structural equation modeling: Across algo-driven shopping apps & fintech platforms
Silky Gaur, Rahul Gupta, Jaspreet Kaur
Sep 2023
Examine the moderating effect of personal innovativeness on e-wallets usage: An empirical study
Shagun Sharma, K. R. Gola, Nishtha Ujjawal, Manisha Gupta, Sadhana Tiwari
Sep 2023
Digital solutions and interventions in agriculture value chain and their measurable effectiveness
Aurobind Upadhyaya, J. S. Sodhi, R. C. Goyal
Sep 2023
Positioning of SMEs and entrepreneurial businessesthrough Digital marketing and Social networks
Kavita Tiwari, Surendra Tiwari, Puneet Kumar
Mar 2023
Factors influencing social media marketing having the impact on brand awareness and brand image
Ankita Sharma, Rachit Agarwal, Shubham Aggarwal
Mar 2023
Purchasing pattern of consumers towards online shopping of electronic goods
Md Danish Raza, Reshma Nikhat
Mar 2023
Optimized 2D ground area coverage through unmanned aerial vehicle using metaheuristic approach
Sipra Swain, Pabitra Mohan Khilar, Biswa Ranjan Senapati
Dec 2022
