Factors influencing social media marketing having the impact on brand awareness and brand image
*Ankita SharmaCorresponding authorankitasharma2293@gmail.comKIET School of ManagementKIET Group of Institutions, Ghaziabad 201206, Uttar PradeshIndiaView full profile → , Rachit Agarwalrachitagarwal933@gmail.comUniversity School of BusinessMohali, PunjabChandigarh UniversityIndiaView full profile → , Shubham Aggarwalimshubham107@gmail.comKIET School of ManagementKIET Group of Institutions, Ghaziabad 201206, Uttar PradeshIndiaView full profile →
* Corresponding author · click or hover a name for details
- Published Online:
- 31 Mar 2023
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JSMS-1063
- Pages:
- 745–754
Abstract
Keywords
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References
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