Open Access
Research Article·pp. 745–754·Vol. 26, Issue 3Apr 2023
Factors influencing social media marketing having the impact on brand awareness and brand image
Ankita Sharma, Rachit Agarwal, Shubham Aggarwal
Published Online: 31 Mar 2023DOI: 10.47974/JSMS-1063
In this paper: The purpose of the study is to identify the factors influencing social media marketing that have an impact on brand awareness and brand image. In this study, data is collected from 366 respondents usi...
