Positioning of SMEs and entrepreneurial businessesthrough Digital marketing and Social networks
*Kavita TiwariCorresponding authordrtiwarik@gmail.comDepartment of HSSUttar PradeshKrishna Institute of Engineering and Technology, GhaziabadIndiaView full profile → , Surendra Tiwarisurendratiwari@its.edu.inDepartment of Management and Business AdministrationUttar PradeshInstitute of Technology and Science, GhaziabadIndiaView full profile → , Puneet Kumarpuneekumar.yps@its.edu.inDepartment of Management and Business AdministrationUttar PradeshInstitute of Technology and Science, GhaziabadIndiaView full profile →
* Corresponding author · click or hover a name for details
- Published Online:
- 31 Mar 2023
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JSMS-1066
- Pages:
- 763–770
Abstract
Keywords
Subject Classifications
References
[1] Aparicio et. al. Investigation methodology (2017). recovered from http://saber.ucv.ve / bitstream / 1072 / 19647 / 1 / METODOLOGIA%20DE%20INVESTIGACI%C3%93N%20TALLER%20I.pdf.
[2] Arinaas, F. Research Project, Introduction to scientific methodology.merinaseoul: Episteme (2012).
[3] Anand B. S, C. Digital marketing plan for a manufacturing company forstrata 4 and 5 of the city of Ahamdabad, BK school of Professional University, Ahamedabad (2019).
[4] Camacho, H., Fontaines, T., & Urdaneta, G. The plot of the investigation and its epistemology. TELOS. Journal of Interdisciplinary Studies in Social Sciences, 7(1), 9-20 (2005). Retrieved on May 17, 2020, from http://www.redalyc.org/articulo.oa?id=99318830001.
[5] Carrion, L.; Zula, J. And Castillo, L. Analysis of the management model in small and medium-sized companies and its application in the catering industry. 82-102 (2016). Recovered from https://www.uv.mx/iiesca/files/2016/11/09CA201601.
[6] Casani, F. Rodríguez J, & Sánchez, F. New business models in the creative economy: Emotions and social networks, Universia Business Review, Portal Universia S.A., Madrid-Spain, no. 33, p. 48-69 (2012).
[7] Encalada, G., Sandoya, L., Troya, K., and Camacho (2019), J. Digital marketing in vinculategica_5/13%20OLGUIN_BARRERA_PLACERES.pdf
[8] Palella & Martins, F. Investigation methodology. Caracas / Venezuela: FEDUPEL (2010).
[9] Pereira, N. Digital marketing tools and competition: an approach to the state of the art. ATLANTIC REVIEW OF ECONOMICS ISSN 2174-3835, Volume – no. 3.
[10] Petit, D. Bit-multimedia (2018). Recovered from bit-multimedia: https://bit-multimedia.com-cuales-son-lasventajas-del-uso-de-las-redes-sociales-para-un-emprendedor/.
[11] Pino M, Alban J, Bravo L, Bravo V. the development of local SMEs through managementefficient administrative, Pontifical Catholic University of Ecuador Manabí Headquarters (2019).
[12] Rodriguez, J. Definition and importance in companies (2021). retrieved fromhttps://blog.hubspot.es/sales/que-es-un-cliente.
[13] Ruslan. Most popular social networks in Ecuador (2020). Maxseo website. retrieved from https://socialmeediaaa.blogspot.com/2020/08/redes-sociales-mas-populares-en-ecuador.html.
[14] https://www.statista.com/statistics/717615/india-number-of-facebook-users-by-age-and-gender/.
[15] Saavedra, F., Rialp, J., and Llonch, J. The use of digital social networks as a marketing toolin business performance, Administration Notebooks, vol. 26, no. 47, p. 205-231 (2013).
