An exploratory study to assess the impact of social media influencers on consumer’s buying behaviour for online apparel shopping
*Prachi DahiyaCorresponding authorprachi.dahiya13@gmail.comDepartment of CommerceSavitribai Phule Pune UniversityPune, Maharashtra, IndiaView full profile → , G. Syamalagsyamala27@gmail.comDepartment of CommerceSavitribai Phule Pune UniversityPune, Maharashtra, IndiaView full profile →
* Corresponding author · click or hover a name for details
- Published Online:
- 29 Sep 2023
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JSMS-1170
- Pages:
- 1175–1184
Abstract
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References
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