Open Access
·pp. i–v·Vol. 29, Issue 10Oct 2026
Jitesh Lalwani, Shiva Sai Kiran Pothula, Afzalur Rahman
Published Online: 31 Oct 2026DOI: 10.47974/JSMS-29-10-Foreword In this paper: The pursuit of sustainable development has increasingly moved beyond the question of whether businesses should address sustainability to the more fundamental question of how sustainability can be embe...
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Open Access
Research Article·pp. 1151–1160·Vol. 29, Issue 10Oct 2026
Mohd Shahid Ali, Ritika Bajaj Waghray, Afzalur Rahman, M. A. Honest Mohideen, Refia Wiquar, Mohsina Hayat
Published Online: 31 Oct 2026DOI: 10.47974/JSMS-1754 In this paper: This paper examines whether artificial intelligence (AI) improves the information that environmental, social and governance (ESG) ratings provide to investors. Sustainalytics ESG risk ratings, market...
Open Access
Research Article·pp. 1161–1171·Vol. 29, Issue 10Oct 2026
N. Md Faiyaz Ahmed, A. Khaleelur Rahman
Published Online: 31 Oct 2026DOI: 10.47974/JSMS-1755 In this paper: The growth of durable goods in the Indian consumer market is influenced by a number of variables, such as the emergence of middle-class consumers, the expansion of companies’ services and manufacturin...
Open Access
Research Article·pp. 1173–1184·Vol. 29, Issue 10Oct 2026
David Nanor, Daniel Kweku Ainooson-Noonoo, Dzuvor Bright, Sushmita Singh
Published Online: 31 Oct 2026DOI: 10.47974/JSMS-1756 In this paper: While some Higher Education Institutions (HEIs) have started integrating sustainable practices into their training and development strategies to create sustainable value chains, many still find it dif...
Open Access
Research Article·pp. 1185–1194·Vol. 29, Issue 10Oct 2026
Kiran Menghani, Amandeep Singh Manku, Rajvinder Kaur, Asiya Shaikh, Swapnil Salvi
Published Online: 31 Oct 2026DOI: 10.47974/JSMS-1757 In this paper: As concern for environmental sustainability increases, many firms are using green marketing to connect with environmentally conscious consumers. This conceptual paper examines how green marketing stra...
Open Access
Research Article·pp. 1195–1204·Vol. 29, Issue 10Oct 2026
Andah Ruth Angbazo, John Blessing Abecan, Abdullahi Hussaini
Published Online: 31 Oct 2026DOI: 10.47974/JSMS-1758 In this paper: SMEs in Nasarawa State, Nigeria, continue to experience weak performance despite government and global support. This study examined the effects of strategic entrepreneurship practices, specifically in...
Open Access
Research Article·pp. 1205–1229·Vol. 29, Issue 10Oct 2026
Ihsen Ketata, Vahideh Abaeian
Published Online: 31 Oct 2026DOI: 10.47974/JSMS-1759 In this paper: Zipline is a global leader in using drones to deliver medical supplies to underserved regions, improving access to essential healthcare. While its model shows great promise, operating across different...
Open Access
Research Article·pp. 1231–1239·Vol. 29, Issue 10Oct 2026
Tamrisha Patnaik, Nitya Sundar Nanda, Jayanta Mohapatra
Published Online: 31 Oct 2026DOI: 10.47974/JSMS-1760 In this paper: This study examines the potential of Inclusive Business Models (IBMs) to address global inequality by integrating marginalized populations including low-income communities, women, ethnic minorities, a...
