Open Access
Research Article·pp. 1175–1184·Vol. 26, Issue 5Jul 2023
An exploratory study to assess the impact of social media influencers on consumer’s buying behaviour for online apparel shopping
Prachi Dahiya, G. Syamala
Published Online: 29 Sep 2023DOI: 10.47974/JSMS-1170
In this paper: The COVID-19 pandemic has drastically accelerated the growth of Online retail shopping platforms. Moreover, it has introduced the concept of social media marketing and the emergence of Social Media In...
