Examine the moderating effect of personal innovativeness on e-wallets usage: An empirical study

Sharma, Shagun; Gola, K. R.; Ujjawal, Nishtha; Gupta, Manisha; Tiwari, Sadhana

doi:10.47974/JSMS-1167

Open Access Research Article

Examine the moderating effect of personal innovativeness on e-wallets usage: An empirical study

Shagun Sharma2021382123.shagun@sharda.ac.inSharda School of Business Studies Sharda UniversityGreater Noida, Uttar Pradesh, IndiaView full profile → , K. R. GolaKr.gola@sharda.ac.inSharda School of Business Studies Sharda UniversityGreater Noida, Uttar Pradesh, IndiaView full profile → , Nishtha Ujjawal2021381091.nishtha@dr.sharda.ac.inSharda School of Business Studies Sharda UniversityGreater Noida, Uttar Pradesh, IndiaView full profile → , Manisha Guptamanisha.gupta1@sharda.ac.inSharda School of Business Studies Sharda UniversitySharda School of Business Studies Sharda University Greater Noida Uttar Pradesh 201310 IndiaGreater Noida, Uttar Pradesh, IndiaView full profile → , ^*Sadhana TiwariCorresponding authorsadhanatiwari.sun@gmail.comSharda School of Business Studies Sharda UniversityGreater Noida, Uttar Pradesh, IndiaView full profile →

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pp. 1147–1159Vol. 26Issue 5July 2023DOI: 10.47974/JSMS-1167XML

Published Online:: 20 Sep 2023
Article type:: Research Article
Language:: EN
Article no.:: JSMS-1167
Pages:: 1147–1159

Abstract

E-wallets have been widely adopted as a convenient mode of payment. However, there are still many consumers who are hesitant to use e-wallets due to various reasons. Personal Innovativeness (PI) is a key factor in whether consumers use new technologies, such as e-wallets. This study shows the relationship of Personal Innovativeness (PI) that affects e-wallet use, and how Personal Innovativeness (PI) affects consumers’ views of e-wallets and their willingness to adopt and use this technology. A survey was conducted among a sample of 350 respondents in the age range of 18 to 50 years old. The findings of the research demonstrated that personal Innovativeness has a significant impact on e-wallet use. People with higher Personal Innovativeness (PI) are likelier to use e-wallets. The research suggests that companies that make and market e-wallets should consider PI when making and promoting their solutions to make them more popular and used. The results show that e-wallets should focus on users with higher PI and highlight their creative and easy features. This method could involve custom marketing to increase user engagement and the benefits of e-wallets. The data could also be used to develop new ways to market e-wallets and get more customers to use them.

Keywords

E-wallets Personal innovativeness Moderating effect TPB Technology adoption PLS

Subject Classifications

G28G41

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