TARU PUBLICATIONS
Author

Manisha Gupta

Sharda School of Business Studies Sharda University Greater Noida Uttar Pradesh 201310 India, Greater Noida, Uttar Pradesh, India

Published papers
4
Citations
4
Views
937
Downloads
25

Publications

4 papers
Open Access Research Article·pp. 1147–1159·Vol. 26, Issue 5Jul 2023

Examine the moderating effect of personal innovativeness on e-wallets usage: An empirical study

Shagun Sharma, K. R. Gola, Nishtha Ujjawal, Manisha Gupta, Sadhana Tiwari

Published Online: 20 Sep 2023DOI: 10.47974/JSMS-1167

In this paper: E-wallets have been widely adopted as a convenient mode of payment. However, there are still many consumers who are hesitant to use e-wallets due to various reasons. Personal Innovativeness (PI) is a...

AbstractReferencesFull Text PDF (325 KB)Views: 251Downloads: 9Citations: 2
Open Access Research Article·pp. 25–40·Vol. 44, Issue 1Dec 2022

The linkage between inflation and economic growth : Evidence from India

Anup Kumar Srivastava, Himani Gupta, Hari Shankar Shyam, Manisha Gupta

Published Online: 31 Dec 2022DOI: 10.47974/JIOS-1293

In this paper: Even though the country’s economic numbers showed improvement, a re-calculation revealed a substantial decrease in growth. As a result, the economy of a country is struggling, which is a grave worry....

AbstractReferencesFull Text PDF (349 KB)Views: 185Downloads: 5Citations: 2
Open Access Research Article·pp. 41–52·Vol. 44, Issue 1Dec 2022

Luxury adapts to artificial intelligence & digital transformation - A case study of Burberry

Nidhi Arora, Manisha Gupta, Mridul Dharwal, Nimmi Agarwal

Published Online: 31 Dec 2022DOI: 10.47974/JIOS-1294

In this paper: In the realm of luxury brands, the era of digital world and digital integration has seen a fundamental transformation. High-end clothing firms are demonstrating a strong interest in understanding digi...

AbstractReferencesFull Text PDF (833 KB)Views: 412Downloads: 5Citations: 0