Luxury adapts to artificial intelligence & digital transformation - A case study of Burberry
*Nidhi AroraCorresponding authornidhiarora30@outlook.comSharda School of Business StudiesGreater Noida, Uttar PradeshSharda UniversityIndiaView full profile → , Manisha Guptamanisha.gupta1@sharda.ac.inSharda School of Business StudiesGreater Noida, Uttar PradeshSharda UniversityIndiaView full profile → , Mridul Dharwalmriduldharwal22@gmail.comDepartment of Economics and International BusinessGreater Noida, Uttar PradeshSharda UniversityIndiaView full profile → , Nimmi AgarwalNimmi.agarwal@sharda.ac.inSharda School of Business StudiesGreater Noida, Uttar PradeshSharda UniversityIndiaView full profile →
* Corresponding author · click or hover a name for details
- Published Online:
- 31 Dec 2022
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JIOS-1294
- Pages:
- 41–52
Abstract
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References
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