Open Access
Research Article·pp. 41–52·Vol. 44, Issue 1Dec 2022
Luxury adapts to artificial intelligence & digital transformation - A case study of Burberry
Nidhi Arora, Manisha Gupta, Mridul Dharwal, Nimmi Agarwal
Published Online: 31 Dec 2022DOI: 10.47974/JIOS-1294
In this paper: In the realm of luxury brands, the era of digital world and digital integration has seen a fundamental transformation. High-end clothing firms are demonstrating a strong interest in understanding digi...
