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Journal of Statistics and Management Systems cover

Journal of Statistics and Management Systems

(Since 1998)
Open Access ·Peer-reviewed·ISSN (Online): 2169-0014·ISSN (Print): 0972-0510
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The Journal of Statistics and Management Systems (JSMS) is a world leading journal publishing high quality, rigorously peer-reviewed original research on theoretical and applied statistics and management systems since 1998. The scope is intentionally broad, but papers must make a novel contribution to the field to be considered for publication. Topics include, but are not limited to, the following: • Statistics • Applied Statistics • Industrial Statistics • Statistical Inference • Interdisciplinary role of Statistics • Actuarial Sciences • Decision Sciences • Managerial Aspects • Management Sciences • Management Information Systems

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Journal of Statistics and Management Systems
Open Access Research Article

Purchasing pattern of consumers towards online shopping of electronic goods

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pp. 463–472Vol. 26Issue 3April 2023DOI: 10.47974/JSMS-1040XML
Published Online:
31 Mar 2023
Article type:
Research Article
Language:
EN
Article no.:
JSMS-1040
Pages:
463–472

Abstract

The advent of www (World Wide Web) completely altered attitudes, behaviours, and the marketing scenario around the world. Purchasing pattern refers to the why and how behind consumer purchase decision. Electronic goods are the most popular online searched and compared categories on the internet. In recent years, it has become the top e-commerce subcategory, where people directly search for the specific brand of electronic goods. It is common to picture the Indian electronic sector as a sophisticated, ever-expanding business. In earlier days the marketing was only to fulfill the needs of the customers but now it is no more simple exercise. Customers have become more focused and smart while purchasing, which postulate innovation in marketing. Customers have more sophisticated information technology (IT) skills when looking for products and making purchasing decisions. Because of the constant market accessibility provided by e-commerce, consumers find it more appealing and practical. This paper attempts to study the purchasing pattern of consumers towards online shopping of electronic goods.

Keywords

Purchasing patternConsumer behaviorOnline shoppingElectronic goods and e-commerce

Subject Classifications

M37

References

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