TARU PUBLICATIONS
Journal of Statistics and Management Systems cover

Journal of Statistics and Management Systems

(Since 1998)
Hybrid ·Peer-reviewed·ISSN (Online): 2169-0014·ISSN (Print): 0972-0510

Indexed in ABDC Australia

Powered by:Powered by

Monthly Journal: Publishes peer-reviewed aticles on theoretical and applied statistics and management systems, expoloring industrial statistics, actuarial and decision sciences.

Issues up to 2022 co-published with and available at:Taylor & Francis Online
submissions@tarupublications.com
Taru Online First Current IssueSpecial IssuesBrowse all Issues
Journal of Statistics and Management Systems
Open Access Research Article

Purchasing pattern of consumers towards online shopping of electronic goods

* ,

* Corresponding author · click or hover a name for details

pp. 463–472Vol. 26Issue 3April 2023DOI: 10.47974/JSMS-1040XML
Published Online:
31 Mar 2023
Article type:
Research Article
Language:
EN
Article no.:
JSMS-1040
Pages:
463–472

Abstract

The advent of www (World Wide Web) completely altered attitudes, behaviours, and the marketing scenario around the world. Purchasing pattern refers to the why and how behind consumer purchase decision. Electronic goods are the most popular online searched and compared categories on the internet. In recent years, it has become the top e-commerce subcategory, where people directly search for the specific brand of electronic goods. It is common to picture the Indian electronic sector as a sophisticated, ever-expanding business. In earlier days the marketing was only to fulfill the needs of the customers but now it is no more simple exercise. Customers have become more focused and smart while purchasing, which postulate innovation in marketing. Customers have more sophisticated information technology (IT) skills when looking for products and making purchasing decisions. Because of the constant market accessibility provided by e-commerce, consumers find it more appealing and practical. This paper attempts to study the purchasing pattern of consumers towards online shopping of electronic goods.

Keywords

Purchasing patternConsumer behaviorOnline shoppingElectronic goods and e-commerce

Subject Classifications

M37

References

[1] Sheth, J. N., & Sharma, A. International e‐marketing: opportunities and issues. International Marketing Review (2005).
[2] Roberts R. R., & Kraynak, J. Walk like a Giant, Sell like a Madman.. New Jersey: John Wiley & Sons (2008).
[3] Gurau, C. Integrated online marketing communication: implementation and management. Journal of communication management (2008).
[4] Raval, Z., Tanna, D., & Raval, D. Internet marketing over traditional marketing. International Journal of Software and Hardware Research in Engineering, 2(8), 68-73 (2014).
[5] Frasquet, M., Mollá, A., & Ruiz, E. Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping. Electronic Commerce Research and Applications, 14(6), 654-665 (2015).
[6] Ravikanth, M., & Rao, P. V. Buying Behavior of Electronic Products in Andhra Pradesh–A Study of Selected Electronic Consumer Product. International Journal of Core Engineering & Management (IJCEM), 2(5), 141-159 (2016).
[7] Chiang, I. P., yi Lin, C., & Huang, C. H. Measuring the effects of online-to-offline marketing. Contemporary Management Research, 14(3), 167-189 (2018).
[8] Kaushik, R., & Prativindhya, M. Influence of Digital Marketing on Consumer Buying Behaviour for Electronic Products: An Empirical Study of Indian Urban Consumers (2019).
[9] Alshurideh, D. M. Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?. International Journal of Electronic Customer Relationship Management, 12(1), 40-57 (2019).
[10] Zaware, P. D. N. Omnichannel consumer buying behavior: Apprehending the purchasing pattern for mobile buyers in India (2020). Available at SSRN 3819243.
[11] Sridevi, C., & Mathivanan, M. Factors affecting on online purchase intention of electronic goods a study with special reference to urban areas of nagapattinam district (2022). https://www.ibef.org/industry/ecommerce
[12] Sivasankaran, S. Digital marketing and its impact on buying behaviour of youth. Hindu (2013).
[13] Frasquet, M., Mollá, A., & Ruiz, E. Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping. Electronic Commerce Research and Applications, 14(6), 654-665 (2015).
[14] Sarkar, R., & Sabyasachi, D. Online shopping vs Offline shopping: A comparative study. International Journal of Scientific Research in Science and Technology, 3(1), 424-431 (2017).
[15] https://www.ibef.org/industry/ecommerce

Views: 268Downloads: 71Citations: 0