Open Access
Research Article·pp. 463–472·Vol. 26, Issue 3Apr 2023
Purchasing pattern of consumers towards online shopping of electronic goods
Md Danish Raza, Reshma Nikhat
Published Online: 31 Mar 2023DOI: 10.47974/JSMS-1040
In this paper: The advent of www (World Wide Web) completely altered attitudes, behaviours, and the marketing scenario around the world. Purchasing pattern refers to the why and how behind consumer purchase decision...
