The advent of www (World Wide Web) completely altered attitudes, behaviours, and the marketing scenario around the world. Purchasing pattern refers to the why and how behind consumer purchase decision. Electronic goods are the most popular online searched and compared categories on the internet. In recent years, it has become the top e-commerce subcategory, where people directly search for the specific brand of electronic goods. It is common to picture the Indian electronic sector as a sophisticated, ever-expanding business. In earlier days the marketing was only to fulfill the needs of the customers but now it is no more simple exercise. Customers have become more focused and smart while purchasing, which postulate innovation in marketing. Customers have more sophisticated information technology (IT) skills when looking for products and making purchasing decisions. Because of the constant market accessibility provided by e-commerce, consumers find it more appealing and practical. This paper attempts to study the purchasing pattern of consumers towards online shopping of electronic goods.