Search Journal of Statistics and Management Systems
21 results found
Awaking deep emotional needs of consumers based on big data and emotional analysis
Sonali Pattnaik, Sweta Leena Hota, Arya Kumar, Anish Raj Hota, Prabha Kiran
Nov 2023
An exploratory study to assess the impact of social media influencers on consumer’s buying behaviour for online apparel shopping
Prachi Dahiya, G. Syamala
Sep 2023
Segmenting B2C e-commerce consumers on the basis of consumer trust
Akhilesh Singh Gusain, Rahul Gupta, Deepak Khazanchi
Sep 2023
Examine the moderating effect of personal innovativeness on e-wallets usage: An empirical study
Shagun Sharma, K. R. Gola, Nishtha Ujjawal, Manisha Gupta, Sadhana Tiwari
Sep 2023
Digital solutions and interventions in agriculture value chain and their measurable effectiveness
Aurobind Upadhyaya, J. S. Sodhi, R. C. Goyal
Sep 2023
Impact of online advertising on consumer buying behavior with special reference to electronics industry in Delhi-NCR
Anjan Kumar, Karuna Gupta, Amit Kumar Arora, Rashmi Tyagi, Sarthak Chaudhary, Samarth Agarwal
Aug 2023
A study of level of awareness and satisfaction towards Organic Personal Care Products (OPCPs) in Haryana
Chhavi Aggarwal, Jyoti Gahlot, Kuldip Singh Chhikara
Mar 2023
The intention of Fintech adoption in TAM perspective: A SEM approach
Amit Kansal, Soumen Saha
Mar 2023
Purchasing pattern of consumers towards online shopping of electronic goods
Md Danish Raza, Reshma Nikhat
Mar 2023




