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Journal of Statistics and Management Systems cover

Journal of Statistics and Management Systems

(Since 1998)
Hybrid ·Peer-reviewed·ISSN (Online): 2169-0014·ISSN (Print): 0972-0510

Indexed in ABDC Australia

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Monthly Journal: Publishes peer-reviewed aticles on theoretical and applied statistics and management systems, expoloring industrial statistics, actuarial and decision sciences.

Issues up to 2022 co-published with and available at:Taylor & Francis Online
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Journal of Statistics and Management Systems
Open Access Research Article

Impact of online advertising on consumer buying behavior with special reference to electronics industry in Delhi-NCR

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pp. 955–964Vol. 26Issue 4May 2023DOI: 10.47974/JSMS-1065XML
Received:
01 Feb 2023
Published Online:
10 Aug 2023
Article type:
Research Article
Language:
EN
Article no.:
JSMS-1065
Pages:
955–964

Abstract

With reference to the electronics industry in Delhi-NCR, this study investigates the effects of online advertising on consumer buying behavior. Every electronic brand in India is quite aggressive in influencing consumer buying behavior through online advertising of their goods and services. Companies are beginning to understand the value of producing more effective advertisements as a result of the growth in technology and digital transformation, which has become crucial for them to have a competitive advantage. 168 respondents of all ages who use various electronic items participated in this study. According to the survey, customers’ purchasing decisions in the electronic industry are highly influenced by video advertisements and banner advertisements that include comprehensive product and price information. In the electronic industry, companies with strong brand images, service, and durability significantly impacted consumers’ buying decisions. 

Keywords

Online advertisingConsumer buying behaviorElectronics industry

Subject Classifications

M300M370

References

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