Open Access
Research Article·pp. 955–964·Vol. 26, Issue 4May 2023
Impact of online advertising on consumer buying behavior with special reference to electronics industry in Delhi-NCR
Anjan Kumar, Karuna Gupta, Amit Kumar Arora, Rashmi Tyagi, Sarthak Chaudhary, Samarth Agarwal
Published Online: 10 Aug 2023DOI: 10.47974/JSMS-1065
In this paper: With reference to the electronics industry in Delhi-NCR, this study investigates the effects of online advertising on consumer buying behavior. Every electronic brand in India is quite aggressive in i...
