Search Journal of Statistics and Management Systems
34 results found
Navigating brand image dynamics : A bibliometric Odyssey in education marketing
Uzma Nayeem, Dinesh Nilkant Rao
Jun 2025
A comparison between the brand awareness and logistic prediction models for predicting election results
Yin-Tai Chen, Yu-Lan Wang, Chin-Ho Lee, Rong-Fang Chen
Apr 2025
Utilizing statistical methods to assess the association between demographic variables and angiographycally confirmed CVD
Sharada Ashok Jadhav, Abhijeet B. Shelke, Satish V. Kakade, Sheela D. Kadam
Jan 2025
Enhancing word sense disambiguation through contextual embedding and optimization techniques
Gauri Dhopavkar, Mukta Takalikar, Manali Kshirsagar
Mar 2024
Technology acceptance and users’ satisfactions with telecommunication services
Ademola Olusola Adesina, Sunday Adeola Ajagbe, Anand Nayyar, Jinmisayo A. Awokola
Jan 2024
Measurement and validity of Jennifer Aaker’s brand personality scale for Indian apparel brands
Jitender Kumar, Simran Sikka
Nov 2023
Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai
S. Arul Krishnan, V. P. Rameshkumaar, K. Prakash, D. Sugandaran, B. Balaji
Nov 2023
Evaluating community participation as a rural tourism workforce
Kago Mariam, M. Momocha Singh, Rupali Khaire, Anuj Kumar
Nov 2023
Fabric sustainability : An eco-conscious perspective of Indian consumers
Ruth Felicita, T. Shirmila, Wening Ken Widodasih
Nov 2023
Exploring the factors in shaping investor’s financial decision-making
Shahni Singh, Arya Kumar, Sweta Leena Hota, Sudeshna Dutta, Farida Styaningrum
Nov 2023
Indian working women millennials: An assessment of the relevance of green banking practices
Sadhana Tiwari, Nitendra Kumar, Priyanka Agarwal, Mohd Nafees Siddiqui, Arti Malik
Oct 2023
Japanese tourists perception about India as tourist destination
Samarth Sharma, Pallavi Sharda Garg, Archana Singh
Sep 2023
