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Journal of Statistics and Management Systems

(Since 1998)
Open Access ·Peer-reviewed·ISSN (Online): 2169-0014·ISSN (Print): 0972-0510
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The Journal of Statistics and Management Systems (JSMS) is a world leading journal publishing high quality, rigorously peer-reviewed original research on theoretical and applied statistics and management systems since 1998. The scope is intentionally broad, but papers must make a novel contribution to the field to be considered for publication. Topics include, but are not limited to, the following: • Statistics • Applied Statistics • Industrial Statistics • Statistical Inference • Interdisciplinary role of Statistics • Actuarial Sciences • Decision Sciences • Managerial Aspects • Management Sciences • Management Information Systems

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Journal of Statistics and Management Systems
Open Access Research Article

Japanese tourists perception about India as tourist destination

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pp. 1279–1290Vol. 26Issue 5July 2023DOI: 10.47974/JSMS-1182XML
Published Online:
25 Sep 2023
Article type:
Research Article
Language:
EN
Article no.:
JSMS-1182
Pages:
1279–1290

Abstract

This study explores the determinants of brand image of India for Japanese tourists. The concepts of branding, image and India as a tourist destination have been reviewed. As well as a thorough study on Tourism Industry in India, its development scenarios and tourist arrival pattern were conducted. This paper also investigates the changes of tourist perception about India after the spend a considerate amount of time in our country. Analysis in the study was based on data collected from 851 Japanese tourists, based on a questionnaire floated to capture the perception of destination branding. Factor analysis was conducted on the data so collected, to arrive at the important factors affecting the Brand Image of India as a tourist destination.

Keywords

Destination brandingTourismBrandingFactor analysis

Subject Classifications

L83Z32M31C38

References

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