Open Access
Research Article·pp. 1279–1290·Vol. 26, Issue 5Jul 2023
Japanese tourists perception about India as tourist destination
Samarth Sharma, Pallavi Sharda Garg, Archana Singh
Published Online: 25 Sep 2023DOI: 10.47974/JSMS-1182
In this paper: This study explores the determinants of brand image of India for Japanese tourists. The concepts of branding, image and India as a tourist destination have been reviewed. As well as a thorough study o...
