Evaluating community participation as a rural tourism workforce

Mariam, Kago; Singh, M. Momocha; Khaire, Rupali; Kumar, Anuj

doi:10.47974/JSMS-1126

Open Access Research Article

Evaluating community participation as a rural tourism workforce

^*Kago MariamCorresponding authorkagomariam@gmail.comDepartment of Management and HumanitiesNational Institute of TechnologyPapum Pare, Arunachal Pradesh, 791113, India0000-0001-9029-6738View full profile → , M. Momocha SinghDepartment of Management and HumanitiesNational Institute of TechnologyPapum Pare, Arunachal Pradesh, 791113, India0000-0002-2507-698XView full profile → , Rupali KhaireDepartment of Commerce and Management StudiesSandip UniversityNashik, Maharashtra, India0009-0008-7034-4526View full profile → , Anuj Kumarakbvimr@gmail.comDepartment of ManagementApeejay School of ManagementDelhi, India0000-0002-1205-2794View full profile →

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pp. 1939–1954Vol. 26Issue 8November 2023DOI: 10.47974/JSMS-1126XML

Received:: 06 Apr 2022
Published Online:: 27 Nov 2023
Article type:: Research Article
Language:: EN
Article no.:: JSMS-1126
Pages:: 1939–1954

Abstract

Rural Tourism often focuses on culture, tradition, people, and exclusivity, which need protection and economic growth. Economic motives often prevail over other aspirations in tourism development. Hence, villages are slowly losing their uniqueness. Community participation is strongly needed to facilitate this fine balance. The paper aims to study the community’s level of involvement in tourism. The research is also carried to find the general attitude of people towards tourism activities, desire to volunteer, level of awareness, and any training attended in tourism. The approach used is a mixed method (both qualitative & quantitative) and is based on primary data & secondary data. Study shows that local community are willing to volunteer despite not engaging in tourism-related activities. The involvement of the Government & community is needed to build a favourable tourism ecosystem. For rural tourism to survive and endure, it needs feelings of ownership and active community involvement.

Keywords

Ownership Rural tourism Community mobilisation Community participation

Subject Classifications

J19R10O18

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