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75 results found
Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai
S. Arul Krishnan, V. P. Rameshkumaar, K. Prakash, D. Sugandaran, B. Balaji
Nov 2023
Physical and social wellbeing of women in underpaid and overloaded jobs
P. Priyadarsini, S. Prithi, P. Anbarasan, J. Krithika, S. Lily Regina Arthi
Nov 2023
A machine learning-based predictive approach in evaluating consumer behavior
Sanjay Bhoyar, Punam Bhoyar, Mushtaq Ahmad Shah
Nov 2023
Evaluating community participation as a rural tourism workforce
Kago Mariam, M. Momocha Singh, Rupali Khaire, Anuj Kumar
Nov 2023
Awaking deep emotional needs of consumers based on big data and emotional analysis
Sonali Pattnaik, Sweta Leena Hota, Arya Kumar, Anish Raj Hota, Prabha Kiran
Nov 2023
An analysis of behavioural biases in investment decision making
Meenakshi Rathore, Anshu Singh
Oct 2023
Lensing to employee attrition rate and internal movement in an organization: Application and intervention through Markov chain
Amrita Pratap, Vijit Chaturvedi, Prachi Bhat
Sep 2023
Impact of use of communication technologies after working hours on work life balance and organisational commitment
Priyanka Agarwal, Nitendra Kumar
Sep 2023
An exploratory study to assess the impact of social media influencers on consumer’s buying behaviour for online apparel shopping
Prachi Dahiya, G. Syamala
Sep 2023
Segmenting B2C e-commerce consumers on the basis of consumer trust
Akhilesh Singh Gusain, Rahul Gupta, Deepak Khazanchi
Sep 2023
A factor analysis study on relationship across electronic-service quality & behavioral intent with structural equation modeling: Across algo-driven shopping apps & fintech platforms
Silky Gaur, Rahul Gupta, Jaspreet Kaur
Sep 2023
Using AHP model to evaluate factor influencing mobile banking usage in Indian banks
Dhillon Lakhwinder Kaur
Sep 2023
