TARU PUBLICATIONS
Author

Rajkumar Ramachandran

Department of Commerce, (Affiliated to Annamalai University), St. Joseph’s College of Arts & Science (Autonomous), Cuddalore, Tamil Nadu, India

Published papers
4
Citations
1
Views
872
Downloads
309

Publications

4 papers
Open Access Research Article·pp. 327–336·Vol. 47, Issue 1Jan 2026

The advent of artificial intelligence in customer brand identification – A marketing tool to brand extension

Sambath Subramanian, Albert Ravi Arulappan, Arul Prasad Purushothaman, Rajkumar Ramachandran

Published Online: 05 Jan 2026DOI: 10.47974/JIOS-2136

In this paper: Artificial Intelligence (AI) is revolutionizing Brand identities in business, giving companies access to a variety of tools that enable them to better identify and engage their consumers. The implemen...

AbstractReferencesFull Text PDF (271 KB)Views: 134Downloads: 78Citations: 0
Open Access Research Article·pp. 673–681·Vol. 47, Issue 2Feb 2026

The coalescence of artificial intelligence in the technological epoch : An impetus towards social welfare

Anitha Asokan, Shahin Noor, Lilly Asokan, Rajkumar Ramachandran

Published Online: 24 Dec 2025DOI: 10.47974/JIOS-2137

In this paper: The prospects of our society are whittled away by AI, which is an inescapable sign of progress. Although Artificial Intelligence is still in its nascent stages, it has already enhanced the quality of...

AbstractReferencesFull Text PDF (240 KB)Views: 108Downloads: 86Citations: 0
Open Access Research Article·pp. 2129–2140·Vol. 45, Issue 8Nov 2024

Prominence of artificial intelligence-upholding customer loyalty via customer relationship management

Lilly Asokan, Rajkumar Ramachandran, J. Vinoth Kumar, J. Lydia

Published Online: 18 Dec 2024DOI: 10.47974/JIOS-1767

In this paper: In the last few decades, Artificial Intelligence (AI) has radically altered the way around the world people conceive, perform, and consume. To survive, any business must gain the loyalty and confidenc...

AbstractReferencesFull Text PDF (316 KB)Views: 313Downloads: 77Citations: 0
Open Access Research Article·pp. 975–986·Vol. 26, Issue 4May 2023

Appendage of artificial intelligence in the sphere of refurbishing human capital management

Lilly Asokan, Rajkumar Ramachandran, J. Vinoth Kumar, J. Lydia

Published Online: 10 Aug 2023DOI: 10.47974/JSMS-1115

In this paper: In today’s fast-paced ecosphere, layoffs are more frequent, and startups are emerging, which permits workforces to move more constantly. Across all spheres, Human Capital is acknowledged as the cardin...

AbstractReferencesFull Text PDF (319 KB)Views: 317Downloads: 68Citations: 1