Prominence of artificial intelligence-upholding customer loyalty via customer relationship management
Lilly Asokanlillyvictorious1@gmail.comPG and Research Department of Commerce(Affiliated to Annamalai University)St. Joseph’s College of Arts and Science (Autonomous)Cuddalore, Tamil Nadu, IndiaView full profile → , *Rajkumar RamachandranCorresponding author09rajkumarr@gmail.comPG and Research Department of Commerce(Affiliated to Annamalai University)St. Joseph’s College of Arts and Science (Autonomous)Cuddalore, Tamil Nadu, IndiaView full profile → , J. Vinoth Kumarvinothkumarj36@gmail.comPG and Research Department of Commerce(Affiliated to Bharathidasan University)St. Joseph’s College (Autonomous)Tiruchirappalli, Tamil Nadu, IndiaView full profile → , J. Lydialydia_ajohn@yahoo.co.inPG and Research Department of Commerce(Affiliated to Bharathidasan University)Bishop Heber College (Autonomous)Tiruchirappalli, Tamil Nadu, IndiaView full profile →
* Corresponding author · click or hover a name for details
- Received:
- 17 Oct 2023
- Published Online:
- 18 Dec 2024
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JIOS-1767
- Pages:
- 2129–2140
Abstract
Keywords
Subject Classifications
References
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