Deployment of ecologically responsible technology by the Zepto enterprise in Bangalore, India : An analysis using the UTAUT model
*Kiran Kumar ThotiCorresponding authorkirankumar.thoti@vidyavikas.edu.inDepartment of Operation and Logistics M. S. Ramaiah Institute of ManagementVidya Vikas Education Trust Vidya Vikas Institute of Engineering and TechnologyMysuru, Karnataka, 570028, India0000-0002-6678-9425View full profile → , Gururaj B. Ursgururaj@nsom.ac.inDepartment of Human Resource Management NITTE School of ManagementBengaluru, Karnataka, IndiaView full profile → , G. Padmavathypadmavag1@srmist.edu.inDepartment of Business Administration SRM Institute of Science and Technology Vadapalani CampusChennai, Tamil Nadu, IndiaView full profile → , P. R. Kumudakumuda@msrim.orgDepartment of Finance and Banking, Financial Services and Insurance M.S. Ramaiah Institute of ManagementBangalore, Karnataka, 560054, IndiaView full profile → , M. Girish Babudirectorgirishbabu@gmail.comSchool of Business and Management Christ UniversityBangalore, Karnataka, 560029, IndiaView full profile → , V. Ramakrishnango2ramakrishnan@gmail.comDepartment of Management Periyar University Palkalai NagarPeriyar, Tamil Nadu, 636011, India0000-0001-6245-4110View full profile →
* Corresponding author · click or hover a name for details
- Received:
- 09 Jan 2025
- Published Online:
- 13 Aug 2025
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JSMS-1473
- Pages:
- 1151–1165
Abstract
Keywords
Subject Classifications
References
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