<?xml version="1.0" encoding="UTF-8"?>
<article article-type="Research Article">
  <front>
    <journal-meta>
      <journal-id journal-id-type="publisher">journal-of-statistics-and-management-systems</journal-id>
      <journal-title-group>
        <journal-title> Journal of Statistics and Management Systems</journal-title>
      </journal-title-group>
      <issn publication-format="electronic">2169-0014</issn>
      <issn publication-format="print">0972-0510</issn>
      <publisher>
        <publisher-name>Taru Publications</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.47974/JSMS-1473</article-id>
      <title-group>
        <article-title>Deployment of ecologically responsible technology by the Zepto enterprise in Bangalore, India : An analysis using the UTAUT model</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author" corresp="yes">
          <name>
            <surname>Thoti</surname>
            <given-names>Kiran Kumar</given-names>
          </name>
          <aff>Department of Operation and Logistics, M. S. Ramaiah Institute of Management, Bangalore, Karnataka, 560054, India</aff>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Urs</surname>
            <given-names>Gururaj B.</given-names>
          </name>
          <aff>Department of Human Resource Management, NITTE School of Management, Bengaluru, Karnataka, India</aff>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Padmavathy</surname>
            <given-names>G.</given-names>
          </name>
          <aff>Department of Business Administration, Vadapalani Campus, SRM Institute of Science and Technology, Chennai, Tamil Nadu, India</aff>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Kumuda</surname>
            <given-names>P. R.</given-names>
          </name>
          <aff>Department of Finance and Banking, Financial Services and Insurance, M.S. Ramaiah Institute of Management, Bangalore, Karnataka, 560054, India</aff>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Babu</surname>
            <given-names>M. Girish</given-names>
          </name>
          <aff>School of Business and Management, Christ University, Bangalore, Karnataka, 560029, India</aff>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Ramakrishnan</surname>
            <given-names>V.</given-names>
          </name>
          <aff>Department of Management, Palkalai Nagar, Periyar University, Periyar, Tamil Nadu, 636011, India</aff>
        </contrib>
      </contrib-group>
      <volume>28</volume>
      <issue>6</issue>
      <fpage>1151</fpage>
      <lpage>1165</lpage>
      <pub-date date-type="pub">
        <day>13</day>
        <month>08</month>
        <year>2025</year>
      </pub-date>
      <abstract>
        <p>The purpose of this research is to find out whether Zepto’s quickest delivery service is more popular with customers than the standard one. A survey was administered to a subset of Zepto customers as part of the study approach. Specifically, we wanted to know how satisfied customers were with the quickest delivery options, what their delivery preferences were, and what demographics we might use for future surveys. Insights on e-commerce customers’ delivery service preferences are provided by this study. Many different types of businesses are under the umbrella of the technology industry. Electronics and software, computer hardware, artificial intelligence (AI), and IT services are just a few of the many areas in which these companies operate. In pursuit of greater future potential, technology businesses are known to engage substantially in R&amp;D and to embark on riskier ventures. Computers, smartphones, wearable electronics, household appliances, televisions, and a host of other consumer goods are all made by them. Software development, logistics system management, database security, etc. are all areas where businesses rely on technological advancements. There are many different areas that rely on the fast-expanding technology sector. Thanks to its substantial exports of both money and technology, it has emerged as an important player in the country’s economy. Numerous employments have been generated and substantial amounts of foreign direct investment have been drawn to the industry. Cybersecurity, AI, and blockchain technology have been areas of focus for the government’s several programs that aim to bolster the sector.</p>
      </abstract>
      <kwd-group>
        <kwd>Technology</kwd>
        <kwd>E-commerce</kwd>
        <kwd>Delivery</kwd>
        <kwd>Software</kwd>
        <kwd>Online shopping</kwd>
      </kwd-group>
      <custom-meta-group>
        <custom-meta>
          <meta-name>access</meta-name>
          <meta-value>open</meta-value>
        </custom-meta>
        <custom-meta>
          <meta-name>retracted</meta-name>
          <meta-value>no</meta-value>
        </custom-meta>
      </custom-meta-group>
    </article-meta>
  </front>
</article>
