Search Journal of Statistics and Management Systems
20 results found
Tracing the evolution of employer branding and employee value proposition : A bibliometric analysis and future research agenda
Ketaki Shetye, Tushar Panigrahi, Sunita Mall
Sep 2026
Sustainable marketing strategies and consumer behavior in India : An empirical research on the green brand perception and purchase intentions between urban and rural consumers
Ajay Gangele, Priyanka Malhotra, Yaduvir Singh
Sep 2026
Greenwashing and its effects on community engagement : A working paper
Veena Christy, Oyyappan, Shankar Subramanian Iyer
Feb 2026
Packaging strategies : Outlook on consumer buying behaviour for consumer-packaged goods
Harleen Mahajan, Jignesh Vidani, Anitha Sunil, Meetali Saxena
Nov 2025
Facets of retailers’ consideration in choosing to stock and retail branded value added milk products especially clarified butter
Praveen Paul Jeyapaul
Oct 2025
Navigating brand image dynamics : A bibliometric Odyssey in education marketing
Uzma Nayeem, Dinesh Nilkant Rao
Jun 2025
A comparison between the brand awareness and logistic prediction models for predicting election results
Yin-Tai Chen, Yu-Lan Wang, Chin-Ho Lee, Rong-Fang Chen
Apr 2025
Technology acceptance and users’ satisfactions with telecommunication services
Ademola Olusola Adesina, Sunday Adeola Ajagbe, Anand Nayyar, Jinmisayo A. Awokola
Jan 2024
Measurement and validity of Jennifer Aaker’s brand personality scale for Indian apparel brands
Jitender Kumar, Simran Sikka
Nov 2023
Impact of technology on the success of tech based social entrepreneurs in Bengaluru city
Rajani H. Pillai, Roopa Adarsh, Anu Krishnamurthy
Nov 2023
Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai
S. Arul Krishnan, V. P. Rameshkumaar, K. Prakash, D. Sugandaran, B. Balaji
Nov 2023
Role of job design on institutional support and work-life equilibrium of women teachers in Chennai
S. Arul Krishnan, V. P. Rameshkumaar, R. Sathya Aarthi, S. Karthikeyan, B. Balaji
Nov 2023
