Search Journal of Statistics and Management Systems
31 results found
Navigating brand image dynamics : A bibliometric Odyssey in education marketing
Uzma Nayeem, Dinesh Nilkant Rao
Jun 2025
Hollywood’s enchantment and cursed underbelly
Xi Chen, Chih-Kai Chen
Dec 2024
Measurement and validity of Jennifer Aaker’s brand personality scale for Indian apparel brands
Jitender Kumar, Simran Sikka
Nov 2023
Marketing on metaverse : An emerging trend in digital marketing
Yogesh Gurav, Vinod Ingawale, Hrishikesh Meghanath Bhagat, Aakash Shivaji Yadav
Nov 2023
Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai
S. Arul Krishnan, V. P. Rameshkumaar, K. Prakash, D. Sugandaran, B. Balaji
Nov 2023
A machine learning-based predictive approach in evaluating consumer behavior
Sanjay Bhoyar, Punam Bhoyar, Mushtaq Ahmad Shah
Nov 2023
Fabric sustainability : An eco-conscious perspective of Indian consumers
Ruth Felicita, T. Shirmila, Wening Ken Widodasih
Nov 2023
Awaking deep emotional needs of consumers based on big data and emotional analysis
Sonali Pattnaik, Sweta Leena Hota, Arya Kumar, Anish Raj Hota, Prabha Kiran
Nov 2023
Indian working women millennials: An assessment of the relevance of green banking practices
Sadhana Tiwari, Nitendra Kumar, Priyanka Agarwal, Mohd Nafees Siddiqui, Arti Malik
Oct 2023
An exploratory study to assess the impact of social media influencers on consumer’s buying behaviour for online apparel shopping
Prachi Dahiya, G. Syamala
Sep 2023
Segmenting B2C e-commerce consumers on the basis of consumer trust
Akhilesh Singh Gusain, Rahul Gupta, Deepak Khazanchi
Sep 2023
A factor analysis study on relationship across electronic-service quality & behavioral intent with structural equation modeling: Across algo-driven shopping apps & fintech platforms
Silky Gaur, Rahul Gupta, Jaspreet Kaur
Sep 2023
