Search Journal of Statistics and Management Systems
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Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai
S. Arul Krishnan, V. P. Rameshkumaar, K. Prakash, D. Sugandaran, B. Balaji
Nov 2023
A review on growth parameters of e-commerce in India’s economy
Mazharunnisa, Gangisetty Nikitha, Nalamati Geetha Sai, Chintapalli Krishna Vighness, Pavani Dalava
Nov 2023
Dimensions of workplace dignity and its influence on intention to quit of hotel employees
Asha Acharya, Amit Datta
Nov 2023
Role of job design on institutional support and work-life equilibrium of women teachers in Chennai
S. Arul Krishnan, V. P. Rameshkumaar, R. Sathya Aarthi, S. Karthikeyan, B. Balaji
Nov 2023
Determinants of consumer behaviour towards technology enabled grocery shopping in Noida
Nishtha Ranjan, Anubhuti Gupta, Lalit Kumar Sharma, Agustina Nurul Hidayati
Nov 2023
Fuelling the future : A comparative exploration of energy prices in India and the US
Jyotirmayee Sahoo, Herlina, Mohammed Khursid, Deepti Mishra, Arya Kumar, Jyotsnarani Sahoo
Nov 2023
Fabric sustainability : An eco-conscious perspective of Indian consumers
Ruth Felicita, T. Shirmila, Wening Ken Widodasih
Nov 2023
Impact of financial factors on economic growth : Evidence from India
Ritika Lata, Umesh Solanki
Nov 2023
Acclimatization of spirituality in leadership and management
Vivekanand Shukla, Jaya Yadav, Amit Kumar Pandey, Krishna Kumar Singh
Oct 2023
Time series forecasting of stock price of AirAsia Berhad using ARIMA model during COVID- 19
Rakesh Kumar Singh, Vijay Kumar Verma, Nitendra Kumar, Priyanka Agarwal, Sadhana Tiwari
Oct 2023
Lensing to employee attrition rate and internal movement in an organization: Application and intervention through Markov chain
Amrita Pratap, Vijit Chaturvedi, Prachi Bhat
Sep 2023
An exploratory study to assess the impact of social media influencers on consumer’s buying behaviour for online apparel shopping
Prachi Dahiya, G. Syamala
Sep 2023
