A review on growth parameters of e-commerce in India’s economy

Mazharunnisa; Nikitha, Gangisetty; Sai, Nalamati Geetha; Vighness, Chintapalli Krishna; Dalava, Pavani

doi:10.47974/JSMS-1127

Open Access Research Article

A review on growth parameters of e-commerce in India’s economy

^*MazharunnisaCorresponding authordrmazhar28@kluniversity.inKL Business School Koneru Lakshmaiah Educational FoundationGuntur, Andhra Pradesh, 521180, India2000560132@kluniversity.inView full profile → , Gangisetty NikithaKL Business School Koneru Lakshmaiah Educational FoundationGuntur, Andhra Pradesh, 521180, India2000560195@kluniversity.inView full profile → , Nalamati Geetha SaiKL Business School Koneru Lakshmaiah Educational FoundationGuntur, Andhra Pradesh, 521180, India2000560145@kluniversity.inView full profile → , Chintapalli Krishna VighnessKL Business School Koneru Lakshmaiah Educational FoundationGuntur, Andhra Pradesh, 521180, India2000560015@kluniversity.inView full profile → , Pavani DalavaKL Business School Koneru Lakshmaiah Educational FoundationGuntur, Andhra Pradesh, 521180, IndiaView full profile →

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pp. 1599–1611Vol. 26Issue 7October 2023DOI: 10.47974/JSMS-1127XML

Published Online:: 27 Nov 2023
Article type:: Research Article
Language:: EN
Article no.:: JSMS-1127
Pages:: 1599–1611

Abstract

The relevance of ecommerce in India’s economy is revealed in this research. India’s economy is one of the world’s fastest growing. Government action and big investment inflows in the form of direct foreign investment economies like India are critical to stabilizing and strengthening the ecommerce industry. According to official data, the internet use in India is available to 429.23 million users and expected to grow further approximately 830 million by the year 2022. In 2017, India’s online economy was worth 125 billion dollars, indicating a considerable increase in e-commerce. In this paper, we will examine the government’s participation in the ecommerce industry, as well as the many impediments to ecommerce in India. “In this study We will focus on B2C Ecommerce and its contribution to the Indian economy as a proportion of GDP. We’ll also discuss the importance of entrepreneurs and the importance of ease of doing business in India, which placed 100th out of 190 nations in 2017 after ranking 132nd in 2008.” One of the most crucial advantages of e-commerce for a business company is country like India’s ability to help emerging rural regions leapfrog.

Keywords

Economy India Retailing Impact

Subject Classifications

91B42

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