Search Journal of Statistics and Management Systems
49 results found
Green marketing : The power of authenticity and engagement in driving customer loyalty
Kiran Menghani, Amandeep Singh Manku, Rajvinder Kaur, Asiya Shaikh, Swapnil Salvi
Oct 2026
A study on rural consumer behaviour towards durable goods with special reference to rural areas in Bengaluru, Karnataka State
N. Md Faiyaz Ahmed, A. Khaleelur Rahman
Oct 2026
Towards sustainable living : An empirical analysis of environmentally responsible consumer behavior among Gen Z and Millennials
Rhuta Mehta, Smit Vachhani, Dipamkumar Raval
Sep 2026
Green practices for sustainable education : An analysis of SFIMAR
Sanchayita Banerjee, Sonali Shiralkar-Tatkar
Sep 2026
Sustainable marketing strategies and consumer behavior in India : An empirical research on the green brand perception and purchase intentions between urban and rural consumers
Ajay Gangele, Priyanka Malhotra, Yaduvir Singh
Sep 2026
Why do consumers choose organic food? A theory of planned behaviour and end chain theory perspective
Ashwini M. Jamuni, Mahadevi S. Halijol
May 2026
The midst of the COVID-19 pandemic : Retail investors investment decisions in Indian stock market
Vijaya Ahilaji Tupe, Bipin R. Bankar
Jan 2026
Metaverse demystified : Design insights, deployment, intricacies and mitigations
Anuradha Acharya, Arnold Macwan, Yash Shah
Nov 2025
Packaging strategies : Outlook on consumer buying behaviour for consumer-packaged goods
Harleen Mahajan, Jignesh Vidani, Anitha Sunil, Meetali Saxena
Nov 2025
Influence of online customer reviews on consumers’ willingness to purchase through online group buying
Siddarth Singh Bist, Neha Mehta
Nov 2025
Exploring antecedents of corporate social responsibility practices of FMCG companies in Gujarat
Nidhi Halvadia, Karishma Raval
Nov 2025
Bibliometric analysis of telematics applications in the automotive insurance sector
K. Nithya Kala, K. Vidyakala
Nov 2025




