Open Access
Research Article
Special Issue on: Innovation & Digital Transformation Foreword by Guest Editors and Contents
Rashmi Gujratirashmigujrati@gmail.comSchool of ManagementKC Group of InstitutionsNawanshahr, Punjab, India0000-0002-1128-3742View full profile → , Hayri Uygunudygun@erdogan.edu.trDepartment of Tourism & Hotel ManagementRecep Tayyip Erdogan UniversityRize, Turkey0000-0002-3079-605XView full profile → , *Ameet SaoCorresponding authorameetsao@gmail.comRICS School of Built EnvironmentAmity UniversityNoida, Uttar Pradesh, India0000-0002-0864-9336View full profile →
* Corresponding author · click or hover a name for details
- Published Online:
- 13 Jan 2024
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JIOS-44-8-Foreword
- Pages:
- i–vi
Abstract
In present scenario each sector is transforming into digitalization speedily. Consumer behavior and expectation has also been changed for which one has to do something new in the structure. Digital transformation impacts the entire organization and goes beyond a single digitalization initiative. This is a customer-driven, strategic shift that impacts every division and section of the business. A comprehensive organizational transformation is frequently needed in conjunction with the implementation, which starts and ends with the experience of the client as a user.
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