Innovation is a need or a tool to survive the competition : A study on the perception of rural MSMEs towards the adoption of innovation
*Anuj KumarCorresponding authoranujsmooth@gmail.comDepartment of ManagementApeejay School of ManagementDwarka, DelhiIndia0000-0002-1205-2794View full profile → , Shafique Ahmedshafique1985@gmail.comSchool of ManagementBarrackpore, West BengalSwami Vivekananda UniversityIndiaView full profile → , Samiran Sursamiran.sur@aliah.ac.inDepartment of Management & Business AdministrationKolkata, West BengalAliah UniversityIndiaView full profile → , Jayasri Pulijayasrirao@gmail.comGITAM Institute of ManagementVisakhapatnam, Andhra PradeshGITAM UniversityIndiaView full profile → , Nimit Guptanimitgupta1981@rediffmail.comSchool of ManagementGurugram, HaryanaThe NorthCap UniversityIndiaView full profile →
* Corresponding author · click or hover a name for details
- Received:
- 05 Feb 2022
- Accepted:
- 05 Aug 2022
- Published Online:
- 30 Mar 2023
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JSMS-1010
- Pages:
- 351–377
Abstract
Keywords
Subject Classifications
References
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