Open Access
Research Article·pp. 351–377·Vol. 26, Issue 2Mar 2023
Innovation is a need or a tool to survive the competition : A study on the perception of rural MSMEs towards the adoption of innovation
Anuj Kumar, Shafique Ahmed, Samiran Sur, Jayasri Puli, Nimit Gupta
Published Online: 30 Mar 2023DOI: 10.47974/JSMS-1010
In this paper: Business innovation is becoming an imperative feature of both growth and survival of MSMEs. This paper explores the importance of choice, need, or government intervention towards the adoption of innov...
