Search Journal of Statistics and Management Systems
14 results found
Sustainable marketing strategies and consumer behavior in India : An empirical research on the green brand perception and purchase intentions between urban and rural consumers
Ajay Gangele, Priyanka Malhotra, Yaduvir Singh
Sep 2026
Financial health and credit risk of India’s listed automobile and auto-ancillary companies : An integrated financial diagnostics framework
Sunita Mall, Tushar Panigrahi
Sep 2026
Why do consumers choose organic food? A theory of planned behaviour and end chain theory perspective
Ashwini M. Jamuni, Mahadevi S. Halijol
May 2026
Packaging strategies : Outlook on consumer buying behaviour for consumer-packaged goods
Harleen Mahajan, Jignesh Vidani, Anitha Sunil, Meetali Saxena
Nov 2025
Stochastic approach for faculty turnover in higher education institutions using Erlang truncated exponential distribution
Sandra S. Ferreira, Halim Zeghdoudi, Sivasankar Prabaharan, Dhurata Valera, Vinoth Raman
May 2025
Exploring the Buurtzorg model : A paradigm shift in global homecare
Elham Malik, Puneet Kumar Bindlish
Apr 2025
Measurement and validity of Jennifer Aaker’s brand personality scale for Indian apparel brands
Jitender Kumar, Simran Sikka
Nov 2023
Ranking the Indian real estate firms in pre & post demonetization periods using hybridized data envelopment analysis
Raju Ch V. Voleti, R. K. Pavan Kumar Pannala
Nov 2023
Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai
S. Arul Krishnan, V. P. Rameshkumaar, K. Prakash, D. Sugandaran, B. Balaji
Nov 2023
Dimensions of workplace dignity and its influence on intention to quit of hotel employees
Asha Acharya, Amit Datta
Nov 2023
Fabric sustainability : An eco-conscious perspective of Indian consumers
Ruth Felicita, T. Shirmila, Wening Ken Widodasih
Nov 2023
Lensing to employee attrition rate and internal movement in an organization: Application and intervention through Markov chain
Amrita Pratap, Vijit Chaturvedi, Prachi Bhat
Sep 2023




