Towards sustainable living : An empirical analysis of environmentally responsible consumer behavior among Gen Z and Millennials

Rhuta Mehta, Smit Vachhani, Dipamkumar Raval

Sep 2026

Does ESG affect firm performance : A study with reference to select Indian companies

Sutanuka Shaw, Debdas Rakshit, Kiranmay Bera

Sep 2026

Sustainable marketing strategies and consumer behavior in India : An empirical research on the green brand perception and purchase intentions between urban and rural consumers

Ajay Gangele, Priyanka Malhotra, Yaduvir Singh

Sep 2026

Why do consumers choose organic food? A theory of planned behaviour and end chain theory perspective

Ashwini M. Jamuni, Mahadevi S. Halijol

May 2026

An optimized statistical framework for adaptive shot boundary detection and key frame extraction in video streams

Avani Samir Bhuva, Dhirendra Mishra

Apr 2026

Metaverse unbound : A comprehensive exploration of beyond-the-hype realities, charting new frontiers in practice, investigation, and policymaking

Namrata Tapaswi

Mar 2026

Predicting a random determinant with i.i.d. Beta variates of first kind

Shashi Kant Agrawal, Pinky Pandey, Soubhik Chakraborty

Jan 2026

Index of Volume 28 (2025)

Nov 2025

Packaging strategies : Outlook on consumer buying behaviour for consumer-packaged goods

Harleen Mahajan, Jignesh Vidani, Anitha Sunil, Meetali Saxena

Nov 2025

Influence of online customer reviews on consumers’ willingness to purchase through online group buying

Siddarth Singh Bist, Neha Mehta

Nov 2025

Exploring antecedents of corporate social responsibility practices of FMCG companies in Gujarat

Nidhi Halvadia, Karishma Raval

Nov 2025

Mapping inputs, processes, and outcomes of insolvency and bankruptcy code (IBC)

Ashutosh Vyas, Neha Shah, Snehal Sangani, Abbasali Tharadara

Nov 2025