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Open Access Journal of Statistics and Management Systems
Measurement and validity of Jennifer Aaker’s brand personality scale for Indian apparel brands
Jitender Kumar, Simran Sikka
Nov 2023

Open Access Journal of Statistics and Management Systems
An exploratory study to assess the impact of social media influencers on consumer’s buying behaviour for online apparel shopping
Prachi Dahiya, G. Syamala
Sep 2023

Open Access Journal of Statistics and Management Systems
Revolutionizing visual merchandising: A study on the acceptance of digital signage in Indian fashion apparel stores
Shweta Saini, Sanjeev Bansal, Pranay Verma
Sep 2023

Open Access Journal of Statistics and Management Systems
Sustainable and environmental friendly production practices among the Indian apparel designers
Saina Jain, Marshal Sahni, Sandeep Kumar
Sep 2023