Search Journal of Statistics and Management Systems
84 results found
Measurement and validity of Jennifer Aaker’s brand personality scale for Indian apparel brands
Jitender Kumar, Simran Sikka
Nov 2023
Marketing on metaverse : An emerging trend in digital marketing
Yogesh Gurav, Vinod Ingawale, Hrishikesh Meghanath Bhagat, Aakash Shivaji Yadav
Nov 2023
Customer perception on service quality: A holistic view of SBI
Venkateswara Rao Podile, Khushi Surana , Maha Lakshmi Tumuluri, Maddi Manikanta, Kommineni Venkat Sri Harsh
Nov 2023
Blended teaching and psychological well being of educators : A study across commerce and management institutions in Bengaluru
Rajani H. Pillai, Aatika Bi
Nov 2023
Factors influencing customer loyalty & patronage in Online Food Delivery Services (OFDS)
Nagendra Kumar Turaga, Raja Pavan Kumar Malladi, Prashantha Kumar, K. Jagadeswari, M. N. Rekha Priya
Nov 2023
A review on growth parameters of e-commerce in India’s economy
Mazharunnisa, Gangisetty Nikitha, Nalamati Geetha Sai, Chintapalli Krishna Vighness, Pavani Dalava
Nov 2023
Determinants of consumer behaviour towards technology enabled grocery shopping in Noida
Nishtha Ranjan, Anubhuti Gupta, Lalit Kumar Sharma, Agustina Nurul Hidayati
Nov 2023
A machine learning-based predictive approach in evaluating consumer behavior
Sanjay Bhoyar, Punam Bhoyar, Mushtaq Ahmad Shah
Nov 2023
Fabric sustainability : An eco-conscious perspective of Indian consumers
Ruth Felicita, T. Shirmila, Wening Ken Widodasih
Nov 2023
Understanding factors influencing technical inertia in family-run SMEs : A study on technology adoption challenges
Purvi Pujari, Monika Arora, Anuj Kumar, Anoop Pandey
Nov 2023
Scanning the surging Indian digital payment gateways through peer-to-peer (P2P) applications and challenges: A literature review
Farheen Zehra, Farhina Sardar Khan, Syed Shahid Mazhar
Nov 2023
Awaking deep emotional needs of consumers based on big data and emotional analysis
Sonali Pattnaik, Sweta Leena Hota, Arya Kumar, Anish Raj Hota, Prabha Kiran
Nov 2023
