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65 results found
Investor sentiment at the initial stage of public emergency : Evidence from Shanghai stock market
Yin-Pei Teng, Li-Zhen Lan
Jan 2024
Gold price volatility and forecasting evaluations with the impact of COVID-19 pandemic
Alwin Chong Kinnam, Angie Loh Yan Bin, Chin Wen Cheong, Lim Min, Gloria Teng Ai Hui
Dec 2023
Measurement and validity of Jennifer Aaker’s brand personality scale for Indian apparel brands
Jitender Kumar, Simran Sikka
Nov 2023
Measurement of the contribution of financial factors to GDP: Evidence from India
Ritika Lata, Umesh Solanki
Nov 2023
Impact of technology on the success of tech based social entrepreneurs in Bengaluru city
Rajani H. Pillai, Roopa Adarsh, Anu Krishnamurthy
Nov 2023
Marketing on metaverse : An emerging trend in digital marketing
Yogesh Gurav, Vinod Ingawale, Hrishikesh Meghanath Bhagat, Aakash Shivaji Yadav
Nov 2023
Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai
S. Arul Krishnan, V. P. Rameshkumaar, K. Prakash, D. Sugandaran, B. Balaji
Nov 2023
A comparative analysis on service quality in hospital sector in Raipur, Chhattisgarh
Altaf Yousuf Mir, Sadhna Bagchi, Debasis Mohanty, Nikita Dholakia, Soni Ali, Ipsita Dash
Nov 2023
A machine learning-based predictive approach in evaluating consumer behavior
Sanjay Bhoyar, Punam Bhoyar, Mushtaq Ahmad Shah
Nov 2023
Awaking deep emotional needs of consumers based on big data and emotional analysis
Sonali Pattnaik, Sweta Leena Hota, Arya Kumar, Anish Raj Hota, Prabha Kiran
Nov 2023
An analysis of behavioural biases in investment decision making
Meenakshi Rathore, Anshu Singh
Oct 2023
Lensing to employee attrition rate and internal movement in an organization: Application and intervention through Markov chain
Amrita Pratap, Vijit Chaturvedi, Prachi Bhat
Sep 2023
