Contemporary study on consumer preferences and financial determinants in the purchase of luxury IT products : Evidence from Ahmedabad
*Chintan A. JoshiCorresponding authorChintan2022phd@karnavatiuniversity.edu.inDepartment of MBAUnitedworld Institute of ManagementKarnavati UniversityGandhinagar, Gujarat, 382422, India0000-0002-9147-9111View full profile → , Sunil Patelsunil@karnavatiuniversity.edu.inDepartment of MBAUnitedworld School of BusinessKarnavati UniversityGandhinagar, Gujarat, 382422, India0000-0002-4669-7005View full profile →
* Corresponding author · click or hover a name for details
- Received:
- 01 Jun 2026
- Published Online:
- 30 Sep 2026
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JIOS-2447
- Pages:
- 3501–3508
Abstract
This study examines consumer preferences and financial considerations in purchasing luxury IT products in Ahmedabad. Questionnaire responses from 60 consumers were analysed using descriptive statistics, one-way ANOVA and multiple regression. Discount interest, pre-purchase research and opinion seeking received the highest mean ratings. The regression model explained 43.8% of variation in overall purchase perception (adjusted R² = .349; F = 4.959, p < .001). Discount interest and opinion seeking were negatively associated with the outcome, while status symbolism was positively associated. Financial capability and personality fit were not statistically significant predictors in this model. The ANOVA table contains inconsistencies in group degrees of freedom, so demographic conclusions require verification. The findings provide exploratory evidence of the relationship between value considerations, social meaning and perceptions of luxury IT purchases.
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References
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