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Journal of Information and Optimization Sciences cover
Open Access ·Peer-reviewed·ISSN (Online): 2169-0103·ISSN (Print): 0252-2667

WoS  JIF 2026 : 0.4 (Q4)

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Monthly Journal: Publishes theoretical and applied research on topics in information and optimization sciences.

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Open Access Research Article

Artificial intelligence and machine learning adoption in automotive organizations using technology-organization-environment framework

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pp. 1963–1976Vol. 45Issue 7October 2024DOI: 10.47974/JIOS-1748XML
Received:
15 Apr 2024
Published Online:
19 Nov 2024
Article type:
Research Article
Language:
EN
Article no.:
JIOS-1748
Pages:
1963–1976

Abstract

Purpose: This research purposes to give a thorough knowledge of the factors impacting the adoption of AI/ML in demand forecast management within automotive organizations. In automotive organizations, artificial intelligence technology and machine learning algorithms (AI/ML) can increase demand forecast accuracy, time series forecasting, predictive analytics, inventory management, production planning, and supply chain efficiency.  Methodology: Built on the Technology-Organization-Environment underpinning theory, this study validates the AI/ML adoption intentions. In this empirical study, primary data from 257 employees of small, medium, and big automotive organization was used to test a conceptual model using structural equation modelling.  Findings: Technology factors such as AI/ML complexity and innovation, organizational factors like internal policies, organization communication, and data integrity, and environmental factors like government regulations and economic conditions were favourable for AI/ML adoption in automotive industries. The results highlight that organizational capability, AI/ML compatibility and localization were insignificant in the context of demand forecasting. Implications: This study provides theoretical and practical implications as Automotive organizations may respond swiftly to dynamic settings by using AI/ML to quickly adjust to shifting market conditions, customer preferences, and unanticipated demand variations.

Keywords

Subject Classifications

62P2591B1591B55

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