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Journal of Information and Optimization Sciences cover

Journal of Information and Optimization Sciences

(Since 1980)
Open Access ·Peer-reviewed·ISSN (Online): 2169-0103·ISSN (Print): 0252-2667

WoS  JIF 2026 : 0.4 (Q4)

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Monthly Journal: Publishes theoretical and applied research on topics in information and optimization sciences.

Issues up to 2022 co-published with and available at:Taylor & Francis
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Journal of Information and Optimization Sciences
Open Access Research Article

Digital marketing in India: Navigating the future with effective strategies and performance metrics

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pp. 597–606Vol. 44Issue 3April 2023DOI: 10.47974/JIOS-1418XML
Published Online:
11 Aug 2023
Article type:
Research Article
Language:
EN
Article no.:
JIOS-1418
Pages:
597–606

Abstract

The research methodology employed in the study was the hybrid approach consisting of exploratory and descriptive research as a primary method of research. Primary and secondary research was conducted during the described research consisting of secondary data. Digital marketing has also been shown to affect consumer decision-making with a more important impact on problem recognition, purchase decisions and purchase behavior. In this paper we have Implementation & Analysis of Strategies based on Digital Marketing, which will target only Certain Group of Consumers. Which will result in Maximum Benefits for our Website Analytics. And also, to improve Number of Conversions, that is Converting Viewer to Customer. We have developed the website and analyzing the good techniques for improving the marketing techniques by applying the marketing techniques on our website and fetching out best techniques. We are trying to provide better way of doing digital marketing and developed a website for the business so that we can do digital marketing in a better way so that everyone can face upcoming Indian crises in market field and can-do marketing of their product at low cost.

Keywords

Mathematical modelingOrdinary differential equationsA duopoly economyMarket share

Subject Classifications

Primary 93A30Secondary 49K15

References

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