Search Journal of Information and Optimization Sciences
15 results found
Future use of artificial intelligence for SKU promotion in retail : Applications, perceptions, and strategic challenges
Justina Joseph, Chiragkumar B. Rathod
Sep 2026
Role of user-generated content in marketing destination image and competitiveness in global tourism markets
Divya Kapoor, Rashmi Gujrati, Sahil Bhalla, Hayri Uygun
Feb 2026
Developing a hybrid forecasting system for international hotel revenue : The case of Taiwan
Yi-Hui Liang
Jan 2026
The advent of artificial intelligence in customer brand identification – A marketing tool to brand extension
Sambath Subramanian, Albert Ravi Arulappan, Arul Prasad Purushothaman, Rajkumar Ramachandran
Jan 2026
The power of marketing : From addiction promotion to social change
Patrik Csapi, Sarolta Zsófia Sárics
Nov 2025
Seeds of change : Empowering women agri-entrepreneurs in India through key drivers
Yuvaraju Atmakuri, Sujit Singh, Venkata Reddy Muppani
Nov 2025
A conceptual study on “How green marketing influences consumer adoption of green banking services”
Kiran Chikkatumkur Krishnappa, Syed Ahmed Wajih
Nov 2025
Outcome measures of social media adoption by SME business in Middle East
Anchala Ameena Mohammadi, A. Seetharaman, K. Maddulety, Smitha Ranganathan
Jul 2025
Unveiling the dynamic duo : How AI acts as the moderator between human intelligence and consumer buying behavior in automobile industry
Ameet Sao, Cemalettin Hatipoglu, Divya Pathak, Garima Vijh, Rashmi Gujrati, Binaya Patnaik
Apr 2025
Role of artificial intelligence in optimizing digital marketing : An empirical study
Abhishek Chauhan, Saurav Kumar, Atul Kumar Karn, Shilpa Sharma
Mar 2025
Role of emerging technologies in marketing and decision making – PRISMA Model
S. Sudha, A. Narmadha, G. Amutha, Nishu Ayedee
Sep 2024
Vintage intelligence : Leveraging artificial intelligence for wine production, marketing, distribution, and customer engagement
Anil Kumar Goyal, Alka Maheshwari, Sona Vikas
Aug 2024
