Open Access
Research Article
Role of emerging technologies in marketing and decision making – PRISMA Model
*S. SudhaCorresponding authorsudha.aarpitha@gmail.comDepartment of Business Administration Vels Institute of Science, Technology and Advanced StudiesDepartment of Mathematics Hindustan Institute of Technology & ScienceChennai, Tamil Nadu, 603103, India0000-0002-5896-3999View full profile → , A. Narmadhanarmadhaboobalan@gmail.comDepartment of Business Administration Vels Institute of Science, Technology and Advanced StudiesChennai, Tamil Nadu, 117, India0009-0002-3770-9833View full profile → , G. Amuthaamuthag.sms@velsuniv.ac.inDepartment of Business Administration Vels Institute of Science, Technology and Advanced StudiesChennai, Tamil Nadu, 117, India0009-0005-2773-6194View full profile → , Nishu Ayedeenishu.ayedee@gmail.comDepartment of Research INTI International University Persiaran Perdana BBN Putra NilaiNilai, Negeri Sembilan, 71800, Malaysia0000-0003-4638-8760View full profile →
* Corresponding author · click or hover a name for details
- Received:
- 10 Apr 2024
- Published Online:
- 01 Sep 2024
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JIOS-1636
- Pages:
- 1591–1605
Abstract
In recent years technology and its applications have brought a lot of transformation into business and various industries. ChatGPT, natural language processing, machine learning, and deep learning have become the buzzword and have taken the world by storm. It has brought a lot of transformation to the industry. The latest ChatGPT-3 have helped to determine the megatrends i.e., technological, demographic, economic and societal changes. Sentimental analysis is used in the healthcare industry using Ernie-Tiny and BiGRU to understand the patient’s challenges. Artificial neural networks, deep learning models and hybrid models are used in the transportation industry to estimate vehicle efficiency and effectiveness. Artificial Intelligence in Biobanking studies helps to understand the pathological outcomes of patients in the medical care sector. Blockchain, another cutting-edge technology, is a decentralised network of blocks used to safeguard the accuracy of transactions. Utilising business analytics has improved efficacy, efficiency and productivity due to the internet of things. The paper analyses the various research papers available in Pro-quest and Google Scholar. The paper also presents the benefits of emerging technologies in sector and business growth. This paper reviews the role of emerging technologies in different sectors through a literature review. Based on the bibliometric analysis conclusions are been provided.
Keywords
Subject Classifications
68T01
References
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