TARU PUBLICATIONS
Author

Veena Christy

School of Business and Management SGS-Lincoln University Mayang Plaza Block A No 1 Jalan SS 26/2 Taman Mayang Jaya , Petaling Jaya, Selangor, 47301, Malaysia

ORCID 0000-0001-9987-6253
Published papers
1
Citations
0
Views
59
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8

Publications

1 paper
Open Access Research Article·pp. 331–342·Vol. 29, Issue 3Mar 2026

Greenwashing and its effects on community engagement : A working paper

Veena Christy, Oyyappan, Shankar Subramanian Iyer

Published Online: 09 Feb 2026DOI: 10.47974/JSMS-1560

In this paper: In response to rising environmental concerns, many corporations have adopted green branding strategies; however, not all such efforts are genuine. Greenwashing—the practice of misleading stakeholders...

AbstractReferencesFull Text PDF (139 KB)Views: 59Downloads: 8Citations: 0