Open Access
Research Article·pp. 331–342·Vol. 29, Issue 3Mar 2026
Greenwashing and its effects on community engagement : A working paper
Veena Christy, Oyyappan, Shankar Subramanian Iyer
Published Online: 09 Feb 2026DOI: 10.47974/JSMS-1560
In this paper: In response to rising environmental concerns, many corporations have adopted green branding strategies; however, not all such efforts are genuine. Greenwashing—the practice of misleading stakeholders...
