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Journal of Statistics and Management Systems

(Since 1998)
Hybrid ·Peer-reviewed·ISSN (Online): 2169-0014·ISSN (Print): 0972-0510

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Monthly Journal: Publishes peer-reviewed aticles on theoretical and applied statistics and management systems, expoloring industrial statistics, actuarial and decision sciences.

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Journal of Statistics and Management Systems
Open Access Research Article

Using AHP model to evaluate factor influencing mobile banking usage in Indian banks

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pp. 1005–1014Vol. 26Issue 5July 2023DOI: 10.47974/JSMS-1153XML
Published Online:
25 Sep 2023
Article type:
Research Article
Language:
EN
Article no.:
JSMS-1153
Pages:
1005–1014

Abstract

The aim of this work is to develop Analytical Hierarch Model (AHP Model) in identifying the most influencing factor in mobile banking that influences the mobile banking users. The factors are identified through a systematic literature review and data is collected from experts in the banking industry with prior experience in Mobile Banking. Collected data is analyzed through the AHP model where pairwise comparison is done to distribute weights to different factors. An Excel template by Business Performance Management Singapore was utilized to calculate the weights. Through the study, it was found that security-related factors are the most influential factor in mobile banking usage (with weight 0.308). In the Sub criteria, Security, Ease of use, Perceived usefulness, and perceived efficiency were given the highest priority.

Keywords

Analytic hierarchy modelAHPMobile bankingPairwise comparisonSecurityUser interfaceConvenienceSocial inclusion

Subject Classifications

G20G41

References

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