Journal of Statistics and Management Systems

(Since 1998)

Open Access ·Peer-reviewed·ISSN (Online): 2169-0014·ISSN (Print): 0972-0510

Monthly Journal: Publishes peer-reviewed aticles on theoretical and applied statistics and management systems, expoloring industrial statistics, actuarial and decision sciences.

Issues up to 2022 co-published with and available at:

submissions@tarupublications.com

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Open Access Journal of Statistics and Management Systems

Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai

S. Arul Krishnan, V. P. Rameshkumaar, K. Prakash, D. Sugandaran, B. Balaji

Nov 2023