Open Access
Research Article
The metaverse as India’s next-generation internet : Opportunities and challenges
*Sukhmeet KaurCorresponding authorsukhmeetkaur9686@gmail.comFaculty of Business and Communication INTI International University Persiaran Perdana BBN Putra NilaiNilai, Negeri Sembilan, 71800, MalaysiaView full profile → , Divya Goeldivyagoel.jmi@gmail.comJaypee Business School Jaypee Institute of Information TechnologyNoida, Uttar Pradesh, 201309, IndiaView full profile → , Babita Yadavbabitas.yadav@rediffmail.comDepartment of Business Management Doctor Harisingh Gour Central UniversitySagar, Madhya Pradesh, 470003, IndiaView full profile → , Saloni Devisaloneepadyar@gmail.comThe Business School University of JammuJammu, 180006, IndiaView full profile → , Sharmila Devi Ramachandaransharmila.devi@newinti.edu.myFaculty of Business and Communication INTI International University Persiaran Perdana BBN Putra NilaiNilai, Negeri Sembilan, 71800, MalaysiaView full profile →
* Corresponding author · click or hover a name for details
- Received:
- 09 Apr 2024
- Published Online:
- 01 Sep 2024
- Article type:
- Research Article
- Language:
- EN
- Article no.:
- JIOS-1637
- Pages:
- 1607–1621
Abstract
The Internet, work, and workplace were disrupted historically the with idealized evolution of the metaverse. The term “metaverse” is not new but more validating and captivating than before. It was originally used in a science fiction novel called “Snow Crash’ as a traveling bag of “meta” and “universe.” The technology know-how believes that the metaverse is characterized by a platform where physical and virtual worlds come together and continue to be authentic. Furthermore, it also transformed the workplace elements such as communications, culture, collaborations, networks, team structure, organizational framework, and meetings. Indian industries like online gaming, travel, and tourism, e-commerce, real estate, banking, finance, education, and healthcare. India’s Global Innovation Index (GII) ranks 40th in 2022 as compared to 2015 81st rank. The present paper primarily investigates the opportunities for India for the next generations and existing barriers. The paper also discusses the role of the government in promoting the metaverse in India. The authors used descriptive research methodology for the study. The limitation of the paper is also incorporated at the end.
Keywords
Subject Classifications
68M1197R40
References
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