Impact of accounting information system on profitability: A perceptual study of insurance sector in India

Chaturvedi, Ankita; Sharma, Pooja; Kalyani, Sushil

doi:10.47974/JSMS-1213

Open Access Research Article

Impact of accounting information system on profitability: A perceptual study of insurance sector in India

^*Ankita ChaturvediCorresponding authorankita.chaturvedi@iisuniv.ac.inDepartment of CommerceIIS (Deemed to be University)Jaipur, Rajasthan, IndiaView full profile → , Pooja Sharmaspooja1010@gmail.comDepartment of CommerceIIS (Deemed to be University)Jaipur, Rajasthan, IndiaView full profile → , Sushil KalyaniSushilk@niituniversity.inDepartment of ManagementNIIT UniversityNeemrana, Rajasthan, IndiaView full profile →

* Corresponding author · click or hover a name for details

pp. 1853–1865Vol. 26Issue 7October 2023DOI: 10.47974/JSMS-1213XML

Published Online:: 27 Nov 2023
Article type:: Research Article
Language:: EN
Article no.:: JSMS-1213
Pages:: 1853–1865

Abstract

Accounting information system is a mechanism that use the system, internal controls, and security measures to gather, record, store, and convert data into information so that management may make the best decisions possible, resulting in a rise in the organization’s profitability. This research aims to find out the challenges encountered during the usage of AIS & how the Accounting Information System (AIS) affects the profitability of selected Indian insurance companies. The Accounting information system measures based on five variables via efficiency, reliability, ease of use, data quality, and accuracy. Using a questionnaire method, data were obtained from 400 respondents. Using a purposive sampling technique of non-probability sampling, the data were then analyzed by rank analysis and the step wise regression method. The regression results show that the AIS variables (reliability, accuracy, ease of use) have a considerable impact on profitability. AIS efficiency and data quality, on the other hand, do not influence the profitability of insurance companies.

Keywords

Accounting information system Profitability Rank analysis Stepwise regression Insurance sector

Subject Classifications

62J0262F03

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